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A New Word Every 98 Minutes

Posted by on May 12, 2009 at 8:30 am.

This past Saturday’s La Repubblica in the R2 section had a fascinating storyimg_1434 about how frequently new words are created in a vocabulary, with English leading the way with 999.5 million words a year or one every 98 minutes. The Italian language was equally innovative with 300,000 annual additions.

Last year, along with our partners at ABK International, we created a new entry to the Italian vocabulary called “thrivare”. The word is dynamic in nature and speaks to a business’ need to develop and grow.

Despite the difficult economic times, what are you doing to move your company forward and “thrivare”?

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