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Tag Archives: Idea Sandbox

Be Remarkable via Pricing Strategy

Being the first, the best, or the only one doing something (and in a way meaningful and relevant to your customers) is a strategy your company can use to stand out from your competition. Something that is relevant to all your customers is how they compensate you for your products or services. Adding a spin […]

What is WOM and how does it relate to Social Media?

What is Word of Mouth (WOM)? WOM has become the term for information (good/bad) about you, your product/service, company, or brand that is passed from a person to a person (in various means) with the result of an action being taken. It is the opposite of mass advertising. It is generally understood that is is […]