Some people meet, fall in love and get married right away. Others can spend hours in the sock aisle at the department store, weighing the pros and cons of buying a pair of wool argyles instead of cotton striped. Seeing the world as black and white, in which choices seem clear, or shades of gray […]
Tag Archives: Entrepreneurs
Calling all Female Entrepreneurs: Boosting visibility for businesswomen
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10 Mistakes That Start-Up Entrepreneurs Make
When it comes to starting a successful business, there’s no surefire playbook that contains the winning game plan. On the other hand, there are about as many mistakes to be made as there are entrepreneurs to make them. Recently, after a work-out at the gym with my trainer—an attractive young woman who’s also a dancer/actor—she […]
America’s Entrepreneurial Spirit is Alive and Kicking
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Entrepreneurs Remain Wary
Optimism Begins to Fade as Recovery Lags; ‘Betting on 2010 Is Playing Poker’ For business owner Chet Biernat, recovery is coming in fits and starts. His transportation brokerage company, INCON Container USA Ltd., saw sales slip up to 30% in the recession. As customers now trickle back, the Royal Palm Beach, Fla., company is seeing […]
The ‘New Math’ for Creative Marketing
In the January edition of BtoB “Optimism, Accountability & Social Media” reign as the top trends for 2010. Some of the ideas outlined in the article weren’t suprising. There were some gems, though, that connect the marketing dots with this economic downturn. Here are a few that caught my attention: Using Social Media to galvanize the […]
Get Your Biz Noticed Online
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Three Best Ways to Win a New Client
Many small businesses ring in the new year by taking a fresh approach to winning new clients. Whether you plan to reinvent your company or just attract an untapped demographic, there are a few ways to achieve your goals. First, you must identify your ideal customer. “Do you know your target?” says Tom Patty, a […]
Why You Make Bad Decisions
Couple of years ago, I was a member of a conquering horde that overran another company. Or so I thought. In reality, it was the other firm that had in fact taken us over. I found this out in the simplest way possible: Every single one of my friends was heaved out the door. The […]
Small Business Economic Indicators
When you’re a small-business owner, issues like whether you can afford to give your assistant manager a raise or whether your dinner bread will be delivered on time loom larger than the trade deficit and crop results. Yet, the nation’s employment outlook factors into your hiring decisions and the truck that delivers your bread runs […]
